During U.S. Steel's 1966 automotive presentation of "Innovations in Steel" to officials of the motor car industry, the Jack Brokensha Quartet and the Lenore Paxton Trio provided a distinctive jazz background for the occasion. Their particular jazz style is high-lighted in the theme selection, "Steel Blue" which was created especially for the show as a musical tribute to U.S. Steel's concept-in-steel, Sports Station Wagon, Innovari.
We like the originality of "Steel Blue" so much that we invited the two groups to a recording session so that this album could be made for you. We hope you enjoy it.
UNITED STATES STEEL
Recorded January 11, 1967
U.S. Steel really put a lot into their 1966 and 1968 Innovari & Innovan campaigns. The autos never saw production but the company sure did make a good case for their concepts.
|'Innovari is an experimental sports station wagon. It was innovated by U.S. Steel to show steel's unlimited design potential for automotive uses.'|
|'Style, stamina, and a preview of things to come.'|
|The foldout album cover design featured the Innovan II - this time using a taxicab concept to demonstrate the versatility and cost savings of designs in steel...'Because a taxicab has to behave like a car, and wear like a truck.'|
|An unusual limousine-type look: alligator-grain embossed steel sheets for the textured roof and wide easy open doors on a single stamped steel hinge.|
|'The 'interior styling creates a completely functional "people" package designed to provide the utmost in rider convenience, comfort and safety.'|
|As always, Syd Mead's prototype illustration makes the Innovari a symbol of elegance and success. (From Mead's book, Steel Couture - Syd Mead - Futurist Sentinel.) Originally created for the U.S. Steel book, Innovations (1968).|
(Images via Luis Casar on Facebook)